15 best graphic design software tools in 2023
Designers used to be limited to only a few choices for professional graphic design tools. Now the field is open, and designers can choose from a wide range of design tool options, including open-source platforms. No longer are graphic design tools strictly limited to PC or Mac operating systems, either. You’ll find many that have iOS and Android mobile apps, too, with support for Linux and Chrome OS. The dizzying array of editing tools can make it difficult to pick the best graphic design software. Our roundup focuses on some oldies but goodies, such as Adobe Photoshop, as well as some new kids on the block, like Affinity Photo.
Adobe Illustrator wrote the book on vector graphics software. It sets the standard for professionally designed logos, artwork, infographics, icons, and much more. You can work from a freehand sketch to a vector image that is scalable to any size. Adobe Illustrator works with graphics differently, using mathematical formulas instead of pixels for seamless resizing. Adobe Illustrator offers a seven-day free trial, but you have to provide a credit card to start. If you select the annual plan, paid monthly — it’s $20.99 per month. Otherwise, you’ll pay $31.49 per month for the monthly plan. Either way, it’s expensive. However, Adobe Illustrator is one of those products that will have you learning something new all the time, even if it’s not the most user-friendly software available.
Affinity Designer is an excellent choice for personal projects or novice graphic designers with its intuitive user interface. It’s a worthy competitor to Adobe Illustrator, with a similar suite of design tools and added user-friendly features. It’s a good fit for individuals who want a budget-friendly alternative without sacrificing functionality. Affinity Designer boasts a 1,000,000% zoom, which puts it squarely in the CAD realm. If that’s too fine a resolution, you can set the levels you prefer. The other noteworthy feature is its version history. You can go back up to 8,000 steps, making it an excellent choice when working with clients. That and zoom put you in charge of revisions.
Procreate bills itself as a complete art studio, made exclusively for iPad and Apple Pencil support. It is a one-time purchase with no free trial or version available. You dive right into its vast array of templates, fonts, and customizable brushes. You can also bring your favorite Photoshop ones into the app, which will perform better with the Valkyrie engine. The developers went the extra mile to make it user-friendly.
One of its standout features is its ability to work in 3D and preview it in real time in AR. If you’ve been wanting to try your hand at animation, Procreate provides an excellent starting point. However, the app has so many tools and functions that it may seem overwhelming to beginners. If you select one type of brush, you’ll find several from which to choose. You’ll learn something every time you use it.
Adobe Photoshop has long remained the industry standard for desktop publishing. It is a popular favorite with graphic designers for a reason. Its array of image editing tools supports the beginner to the pro with a user-friendly interface and a plethora of well-written tutorials.
The graphic design software puts you in control, from the canvas size to the artistic filter. Like Adobe Illustrator, Photoshop offers a seven-day free trial. Interestingly, you can get Photoshop and Adobe Lightroom at a cheaper cost. The trial for Photoshop includes 100 GB of cloud storage, and Lightroom includes 1 TB. It also has some extra functionality with its paint application, Adobe Fresco, and its storytelling program, Adobe Spark. The collaboration between the programs is outstanding.
Affinity Photo is a value-priced alternative to Adobe Photoshop or Adobe Illustrator for touch-up jobs on existing images. It works with layers and filters to create stunning effects, with both vector and raster images. The software also supports the SVG file format like CorelDRAW. While you can create templates, none are included with the program. However, it is lightweight with a generous 90-day free trial.
Affinity Photo has garnered many accolades in recent years because of its versatility and functionality. It packs a lot of features for the price. You can do sophisticated editing with its 360-degree image editing, panoramic stitching, and HDR merge. It provides real-time editing without the bloat. You can work with PSD files, too. It also supports non-destructive live filter layers for the ultimate in creativity.
Canva is an all-around solution for creating a variety of projects, such as infographics, web design, or T-shirts. It uses an intuitive drag-and-drop interface that is easy to use for individuals with no previous experience in graphic design. The program has a huge selection of images, templates, backgrounds, and fonts to get the ball rolling. While Canva offers a number of these items for free, many of the images and graphics require in-app purchases.
Canva shines in that it can work with a broad range of industries, thanks to its huge template gallery. The sampling we viewed was professional-looking and offered excellent starting points for brainstorming. There are three pricing plans, including a free one for individuals and small teams. The paid plans offer the full suite of goodies, albeit only 100 GB of cloud storage.
Gravit Designer is more than just an image editing software — it’s also a GNU image manipulation program and vector illustration software. The best part of Gravit Designer is how customizable and user-friendly it is, as its HTML-based program is compatible with most platforms.
Gravit Designer includes 500 MB of cloud storage with the free plan and unlimited storage with the pro version. Gravit Designer supports RGB color space, adding HSB and CMYK at the pro level. With the pro version, you can work with touch-enabled devices and work offline. The pro plan includes options to export up to 300 dpi, making it more useful if you do print work. Gravit Designers also boasts the ability to assign reviewer and approval roles in the pro version.
Adobe InDesign is the company’s answer to a standalone desktop publishing program. While you can use it with other Adobe programs, it speaks a different language that some may find hard to use. It’s best suited for image-heavy posters, presentations, and documents. You can create a house style on the fly, making it an excellent timesaver. The support documentation is helpful. However, it is a resource hog, like most Adobe programs. InDesign offers a full line of tools, from resizing to subject-aware text wrapping to color location. The software certainly packs usefulness, but it sometimes seems hard to find the right setting. Users may find that they won’t tap into all of the available functions, which is a shame, given its cost.
Pixlr is an image-editing web app you can use in your browser for desktop work or in mobile apps supported by both in iOS and Android platforms. It’s a basic program that is perfect if you need the essential editing tools covered without all the bells and whistles (and learning curves) of more sophisticated offerings. Formerly a part of the Autodesk family, Pixlr is now on its own. It has some of the welcome features of many similar apps, including its ecosystem of complementary programs. It supports several file formats, including SVG and PSD. The price is right, too, for this web-based design app. It has a free trial and a free version. Unfortunately, the free version is quite ad-heavy.
Figma offers a lot of features for free graphic design software. One of the most impressive is the free unlimited cloud storage with the free version. Its strength is with vector graphics, with an impressive range of tools. You’ll have to pop for the professional plan to get invite-only private projects. Otherwise, you can share a link for collaboration. Figma gives businesses a lot of latitude with customization, particularly at the organizational level. You can create and administer private plugins. Comparatively speaking, it is an affordable plan.
Sketch is a Mac-only vector editing software that does an excellent job of managing your workflow with a customizable interface that uses your plugins. It’s a bare-bones photo editor that snubs Microsoft with its Mac-only use — which can be a deal-breaker for some with these limitations. However, Sketch succeeds as a web design software because the interface is so user-friendly. It’s actually fun to use! Sketch offers basic functionality, and it’s a godsend that there is such strong community support to provide solutions for when the software falls short. The available plugins are helpful. Sketch offers a free 30-day trial but no free tier for individuals. The business option requires getting in touch with Sketch, which can be a good or bad thing, depending on your size or needs.
Crello is an excellent choice for a personal video editing app that has all your social media needs covered, whether your platform of choice is YouTube, Square, Instagram, or Twitter. It has a decent lineup of drawing tools for animation and photo or video editing. If marketing is your vibe, you can also create brand kits, remove backgrounds, and send out team invitations with the pro version. The free version of Crello has a generous list of perks, including access to its unlimited image library and over 50,000 templates. You’re limited to five downloads a month. The premium plan gives you unlimited downloads. Crello is accessible on just about any platform or on the web, making it a versatile marketing solution.
PhotoScape is a free image editing software that covers the bases with a basic toolbox of drawing tools. It’s easy to use with its drag-and-drop interface. If you just need simple tasks done, like resizing or cropping, it’ll get the job done quickly and painlessly. It also includes several batch functions to streamline your work, including minor editing and renaming files. The developers also offer an upgraded version of the program, PhotoScape X, and a paid PhotoScape Pro X, which expands its compatibility with Mac. PhotoScape brings animation effects, more filters, macros, added frames, and a merge to HDR function to the table. It is a one-time purchase through the Microsoft Store or Apple Store.
Vectr is another free tool that you can use online or in one of several desktop options. Its focus is vector graphics and typography, as the name suggests. The app is easy to use out of the box. Otherwise, it has an extensive library of guides and tutorials to walk you through anything you need to do. It is best suited for individuals that just require a simple interface without a lot of bells and whistles. The compatibility is superb, with versions available for most operating systems and an online option. Vectr does require a reliable internet connection to auto-sync. You can collaborate quickly with a shared URL. The graphics are clear and sharp since Vectr doesn’t rely on pixels for graphic creation.
Krita is an open-source digital art software that works with a variety of media, including animation, BMP files, and 2D drawing. It’s powerful and of great value as a free tool. It handles photo editing basics well, albeit with a dated UI that isn’t always intuitive. Krita is best suited for individuals who are new to illustration and want to get their feet wet without getting a subscription offering. The platform will appeal to digital artists because those are the people behind the project. Krita has a decent lineup of brushes, vector tools, and brush stabilizers. The developers update the platform often, which is both good and bad. Unfortunately, there isn’t complete documentation to explain all the new features as they come on board. That said, it is a great learning tool.
When you look for the best graphic design software, you’ll find everything from free, open-source, web-based offerings to full-blown image editing programs with steep learning curves that make them suitable for professionals — and everything in-between. As you consider which software to go with, start with your current needs and what capabilities you anticipate as you grow your business and skill set. Many software packages are expensive, particularly those using subscription models. Buy what you need to find the best value with these programs.
Features, such as real-time collaboration, version
history, and master page setups, are most useful for businesses to work
efficiently with their clients. Most of the platforms on our list include the
basic functionality of design tools, such as the ability to resize, image
edit, gradients, and overlays.